Vice President and Board Secretary of Tibet Qizheng Tibetan Medicine Co., Ltd.
Vice President, GoldenBee Consulting
Professor, China University of Political Science and Law
Deputy Director, Business Cooperation and Public Affairs Department (Internaitonal Cooperation Department), China Datang Corporation Ltd
Senior Director of Dell
The post-epidemic era brings new opportunities and challenges to the development of enterprises. Stakeholder-oriented sustainable brands that focus on the sustainable development of enterprises and the harmonious coexistence of society are becoming the consensus of global corporate brand building. Sustainable brand is a brand type that integrates the concept of sustainable development into enterprise management and practice, and realizes the accumulation of sustainable image among stakeholders. Enterprises carrying out sustainable brand building can form new corporate cohesion internally, enhance corporate vitality, shape corporate soft power, and gain recognition from various stakeholders externally.
Enterprise soft power, external access to the recognition of various stakeholders. Building sustainable brands is an important path for enterprises to achieve high-quality development, participate in international market competition, adapt to and lead the development of globalization, help enterprises improve their reputation and discourse power in global competition, and build a global brand with international influence. This years International Forum has a special thematic forum -- Sustainable Brand: New Track for Global Competition. Guests will share new ideas, new paths and new experiences of brand building in the new era, and jointly explore new opportunities for enterprise development.
[Forum Report] Sustainable Brands: New Track for Global Competition
(Please note that some of the content of this forum is recorded, and the relevant data is as of the day of recording.)
Panel Discussions
Ma Jixian, Deputy Director, Business Cooperation and Public Affairs Department (Internaitonal
Cooperation Department), China Datang Corporation Ltd.
Feng Ping, Vice President and Secretary of the Board, Tibet Qizheng Tibetan Medicine Co.Ltd.
Wang Weijia, Senior Director of Dell
Ju Honglei, Professor, China University of Political Science and Law