敬请期待
在可持续发展领域，人们会看到许多有关产品服务质量的标签、奖项，但什么样的企业能够遵守承诺?他们到底承诺了什么?他们中谁值得信任?标签和奖项中的缩写代表什么?在“绿色浪潮”中，这些仅仅是企业为了增加销售额而创造的营销手段？消费者正在慢慢失去了对这一事物的本质思考和认知。
此刻，让我们重新思索绿色竞争力如何帮助企业不断优化商业模式？如何让包括消费者在内的众多利益相关看到并相信企业尊重自然、保护环境的价值？什么样的市场机制可以回报那些为保护气候、环境、自然、生物多样性和资源做出重大贡献的企业品牌？
会议语言：英语（提供中文同传）
会议时间：8月7日 15:30-17:00
会议发言人：
Hannes Roither , Palfinger 投资关系副总裁，公司发言人
Ignaz Muttenhammer , AlmaWin 国际销售经理
Norbert R. Lux , Green Brands 创始人兼常务董事
代奕波, 责扬天下管理顾问 副总裁
Visualization of Green Competitiveness
In the field of sustainability, people will see a lot of labels and awards on the quality of product service, but what kind of companies can really keep their promises? What exactly did they promise? Among them who are trustworthy? What do the abbreviations in those labels and awards represent? Are these just marketing tools that companies created in the "green wave" only for increasing sales? Consumers are slowly losing their essential thinking and cognition in these respects.
At this moment, let us rethink how green competitiveness can help companies continuously optimize their business models. How to make stakeholders, including consumers, see and believe that enterprises are respecting nature and protecting the environment? What kind of market mechanism can reward the corporate brands which have made significant contributions to the conservation of climate, environment, nature, biodiversity and resources?
Language: English (with Chinese simultaneous interpretation)
Time: August 7, 15:30-17:00
Speakers:
- Hannes Roither, Vice President Investor Relations and Company Spokesperson, PALFINGER AG
- Ignaz Muttenhammer, International Sales Manager, AlmaWin Reinigungskonzentrate GmbH
- Norbert R. Lux, Initiator and Managing Director, Green Brands
- Dai Yibo, Vice President, GoldenBee (Beijing) Management Consulting Co., Ltd.
(本论坛部分录播内容，所涉及相关数据，截至到录播当天，请知悉。)